Google Analytics 4 Certification Exam Answers The Web+App GA4 Events Property Certification

• Use Google Analytics to Meet Your Business Objectives –

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

After completing this foundational learning path on Google Analytics, you’ll be able to:

• Describe how Analytics addresses your business’s measurement needs.
• Set up your Analytics account in a way that supports your business objectives.
• Navigate the key features of the Analytics interface to surface the insights you care about.

• Measure Your Marketing with Google Analytics – 

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

After completing this foundational learning path on Google Analytics, you’ll be able to:

• Navigate the Advertising workspace in your Analytics account.
• Describe how Analytics can use data and modeling to address your measurement needs.
• Set up conversions and audiences in Analytics to measure and gain insights into your business objectives.

• Go Further with Your Google Analytics Data-

Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

After completing this Google Analytics learning path, you’ll be able to:

• Customize and manage how data is collected in your Analytics property.
• Import and combine business data, and export data for further customization.
• Describe the enterprise features available in Analytics 360 properties.

• Google Analytics 4 Certification – 1.15 hours duration

On July 1, 2023, standard Universal Analytics properties will no longer process data. New data will only flow into Google Analytics 4 properties. Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.

Set up a GA4 property to run in parallel with Universal Analytics.

GA4 – Discover the Next Generation of Google Analytics [Use Analytics for Web, App or Both]

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Google Analytics 4 Collects both website data and app data to better understand the user.

Google Analytics 4 properties were briefly known as “App + Web properties.” It allows you to measure apps and websites together across all reports.

It can measure single user journey across devices based on the best available user identifiers.

Global site Tag, firebox SDK and Google Tag Manager are used to connect business to a Google Analytics 4 property.

GA4 offers Uses Events instead of session-based data. Events [What is happening in your app, such as user actions, system events, or errors.] + Parameter Model [User properties: Attributes you define to describe segments of your user base, such as language preference or geographic location.]

Google Analytics 4 properties: Also known as GA4 properties, this Analytics property type can process data from both websites and apps. Plus it has many new features for all Analytics users.

Note that in the past, there was a separate property type, called Google Analytics for Firebase, which was only for apps, but now these properties have been upgraded to GA4 properties.

The next generation of Google Analytics is designed to scale with your business and measure across devices and platforms. This allows your measurement strategy to adapt to a constantly changing digital environment. Enhanced by machine learning, Analytics also provides predictions to help improve your marketing efforts.

As a future-focused and privacy-first platform, this experience was created with your business needs in mind. Check out some of the benefits of the GA4 property type:

Scales with your business– It can measure, unify, and de-duplicate all the interactions people have with your company across devices and platforms, giving you a complete, relevant, and timely understanding of the customer journey.

Adapts to a changing environment– It offers responsible, durable measurement that enables business outcomes for the long-term while meeting user expectations for privacy.

Reveals intelligent business insights– It automates and facilitates insight discovery with the power of Google’s machine learning, making it friction less to get the most value from your data.

Helps you achieve your marketing goals– It allows you to more effectively take action on your data and insights to achieve measurable marketing outcomes.

Full reporting across devices – Users often switch devices or profiles as they interact with your website. The latest Analytics experience can de-duplicate users across data from different devices. This means Analytics can measure a single user journey across devices based on the best available user identifiers. You can use Google’s signed-in data, bring your own identifier for signed-in users, or seamlessly use both, and Analytics will always choose the best available option for each situation.

Unified web and app reporting– The latest Analytics experience can add value to your business if you only have a website, or you only have an app. But if you have both, it can give you insight into cross-platform journeys.
This experience allows you to measure apps and websites together across all reports for the first time in Analytics.

Notes- The GA4 property type is the next generation of Google Analytics and is designed to scale with your business and measure across devices and platforms. GA4 properties are built to handle data from both websites and apps. The latest Analytics experience is fully operational today, but new features and innovations are still being added.

Google Analytics 4 Certification Exam Answers 2023

Google Analytics Assessment 4 Answers QUIZ MULTIPLE CHOICE QUESTIONS – PRACTICE ALL OF THE QUESTIONS.

YOU WILL SURELY (100%) CRACK Google Analytics 4 Certification. BEST OF LUCK!

How to Get Certified In GA4?

How do I get my #GA4 (Google Analytics 4) certification?
You can take the GA4 exam in Google’s Skillshop. GA4 Mastery AND Pass Google Analytics Certification Exam.

Try your level best to solve these questions. In case you are looking for answers to the Google Analytics 4 Certification Exam, you may contact us through email.

You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?

Only Standard properties in GA4 or Universal Analytics

Standard or Analytics 360 properties using Universal Analytics

Standard or Analytics 360 properties using GA4

Only Analytics 360 properties in GA4 or Universal Analytics

Question: Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

User-ID

Predictive audiences

Device-ID

Audience triggers

Question: You decide to advertise online in a few different places to drive traffic to your website. You’re in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the “Conversion paths” report in your Google Analytics 4 property?

Configure

Reports

Advertising

Explore

Question: You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?

That data will only be available in the Advertising section

That data will only be used for measurement purposes

That data will only be used for audiences in Google Ads

That data will only be available in the Reports and Explore sections

Question: You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

Custom table

Custom metric

Custom dimension

Custom user parameter

Question: You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

Data import

Modify event

Measurement Protocol

HTTP request

Question: You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

Reports

Advertising

Configure

Explore

Question: Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?

Firebase

Google Optimize

Search Console

Modify event

Question: One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

Google Ads

User-ID

Google Search Console

Google signals

Question: Which of these tasks can be done using audience triggers?

Create new events based on existing event parameters

Create new audiences based on predictive metrics

Create new events based on an audience rule being satisfied

Create new audiences based on specific events that are triggereD

Question: When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

Name of a video watched on your site

The devices users are on when watching a video on your site

How many users opened the page containing a video on your site

How many users viewed a video on your site

Question: You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

Analytics tag

Google Ads

Firebase SDK

Analytics SDK

Question: Which events are accounted for in the Realtime report?

Events that took place within the last 60 minutes

Events that took place within the last 12 hours

Events that took place within the last 8 hours

Events that took place within the last 30 minutes

Question: After you’ve exported Google Analytics data to BigQuery, what can you do with your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You can use audiences to target website experiments and test variants of your web pages

You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance

You can use conversions for ad campaign bidding, and audiences to target ad campaigns

Question: You’re using Google Analytics for your website. In which situation could you use the Engagement overview report?

You’re interested in seeing which pages on your site are getting the most traffic.

You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.

You’re interested in seeing where users are coming from before landing on your website.

You’re interested in monitoring user activity as it is happening on your site.

Question: You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

One property with a web data stream for your website and one property with an app data stream for your app

One property with one web data stream for your website and one app data stream for your app

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android

Question: If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

Admin

Advertising

Explore

Configure

Question: One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

Linear

Data-driven

Time decay

Position-based

Question: If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?

Default channel grouping

Event name

Page title

Google Ads campaign

Question: To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a “metric” in Google Analytics?

The date range setting for the last 30 days

The device types, desktops and mobile phones

How many users were on mobile phones

Where users came from before reaching your site

Question: You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who’ve made a purchase. Which of these approaches would provide you with a predictive audience?

You create an audience of users who started checking out but didn’t complete the purchase

You create an audience of users who added items to their purchase wishlist

You create an audience of users who are likely to purchase in the next seven days

You create an audience of users who made a purchase in the last 30 days

Question: You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

Conversion reporting for the web data stream uses machine learning to distributes credit across channels

Additional events are collected from your website without you needing to change your website’s code

Events from your mobile app can be combined with your existing website data

Events can be associated with signed-in users to enable cross-device reporting

Question: You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

HTTP request

Modify event

Data import

Measurement Protocol

Question: You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?

Only you can see it, but you can share it with the other users of the property in read-only mode.

Anyone in your property can access it and make edits.

Anyone in your property can access it in read-only mode.

Only you can see it, but you can share it with the other users of the property for them to make edits.

Question: Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

Acquisition

Engagement

Demographics

Monetization

Question: You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

Conversion events

Recommended events

Custom events

Goals

Question: How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

As sessions

As events

As views

As hits

Question: Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

Subproperties

Organizations

Roll-up properties

Data streams

Question: Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?

Conversion modeling

Conversion window

Conversion paths

Conversion events

Question: Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

First click

Last click

Time decay

Data-driven

Question: When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?

Google Ads can use these conversions to optimize your bids for ad placements

Google Ads can use these conversions to adjust and optimize your ad copy

Google Ads can use these conversions to see industry benchmarking data

Google Ads can use these conversions to generate new keyword ideas

Question: To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

Google Ads

Google Optimize

Search Console

Search Ads 360

Question: To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

A metric

An event

A user

A dimension

Question: Which of these configurations show a Google Analytics account’s hierarchical structure?

Data stream > Account > Property

Property > Account > Data stream

Account > Property > Data stream

Property > Data stream > Account

Question: What can Google Ads do with audiences from Google Analytics when these two services are linked?

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

Audiences in Google Ads can be contacted for customer research

Audiences in Google Ads can be used to see industry benchmarking data

Audiences in Google Ads can be used to target ad campaign

Question: How do Google Analytics 4 properties differ from Universal Analytics properties?

Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.

Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.

Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.

Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.

Question: Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

Data retention period

IP address settings

Consent Mode

Disable data collection

Question: If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

Funnel exploration

Cohort explorations

Segment overlap

Free form

Question: You’re currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?

Model comparison

Segment overlap

Funnel exploration

Conversion paths

Question: If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

Universal Analytics properties

Google Optimize

Google Marketing Platform

Google Analytics 4 properties

Question: You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?

A data stream lives within a property and is a source of data from your app or website

A data stream lives within Explore and, once defined, can be added to any exploration

A data stream lives within an account and is the container for the data you collect from your apps and sites

A data stream lives within Reports and lets you segment and compare your data

Question: Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

Subproperties

Organizations

Roll-up properties

Data streams

Question: You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

Website tag

Google Ads

Google Marketing Platform

Firebase SDK

Question: You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

Admin

Reports

Configure

Explore

Question: Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

35

7

14

60

Question: What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Session

Hit

Product

User

Question: You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?

Analytics SDK

Analytics tag

Firebase SDK

Google Ads

Question: You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?

Conversion paths

Segment overlap

Model comparison

Funnel exploration

Question: Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?

Last click

Time decay

First click

Data-driven

Question: If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

Search Ads 362

Google Optimize

Search Console

Google Ads

Question: The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?

HTTP request

Measurement Protocol

Data import

Modify event

Question: What do audience triggers allow you to do?

Create new events based on an audience rule being satisfied

Create new audiences based on predictive metrics

Create new events based on existing event parameters

Create new audiences based on specific events that are triggere

Question: Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?

Firebase

Search Console

Modify event

Google Optimize

Question: You’ve started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

Configure

Admin

Explore

Advertising

Question: You’ve created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You’re interested in sharing your findings with your colleague. By default, who can see the exploration you just created

Only you can see it, but you can share it with the other users of the property in read-only mode.

Anyone in your property can access it in read-only mode.

Anyone in your property can access it and make edits.

Only you can see it, but you can share it with the other users of the property for them to make edits.

Question: You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?

The device types, desktops and mobile phones

The date range setting for the last 30 days

How many users were on mobile phones

Question: If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?

Funnel exploration

Free form

Cohort explorations

Segment overlap

Question: What can you find in the Realtime report?

Events that took place within the last 60 minutes

Events that took place within the last 30 minutes

Events that took place within the last 12 hours

Events that took place within the last 8 hours

Question: Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?

Conversion window

Conversion modeling

Conversion events

Conversion paths

Question: You’re asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

A data stream lives within Reports and lets you segment and compare your data

A data stream lives within an account and is the container for the data you collect from your apps and sites

A data stream lives within a property and is a source of data from your app or website

A data stream lives within Explore and, once defined, can be added to any exploration

Question: Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?

Advertising

Reports

Explore

Configure

Question: Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

One property with a web data stream for your website and one property with an app data stream for your app

One property with one web data stream for your website and one app data stream for your app

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android

Question: After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance

You can use conversions for ad campaign bidding, and audiences to target ad campaigns

You can use audiences to target website experiments and test variants of your web pages

Question: In which of these situations could you use the Engagement overview report in Google Analytics?

You’d like insight into your users’ interests they’ve express through their online browsing and purchase activities.

You’re interested in seeing where users are coming from before landing on your website.

You’re interested in monitoring user activity as it is happening on your site.

You’re interested in seeing which pages on your site are getting the most traffic.

Question: Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?

User

Event

Session

Product

Question: Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

Disable data collection

Data retention period

Consent Mode

IP address settings

Question: You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery. What Analytics properties are able to export data to BigQuery?

Standard or Analytics 360 properties using GA4

Only Standard properties in GA4 or Universal Analytics

Standard or Analytics 360 properties using Universal Analytics

Only Analytics 360 properties in GA4 or Universal Analytics

Question: What’s a key difference between Google Analytics 4 properties and Universal Analytics properties?

Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.

Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting.

Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting.

Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting.

Question: You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?

Goals

Custom events

Conversion events

Recommended events

Question: If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

As views

As sessions

As events

As hits

Question: When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

Audiences in Google Ads can be contacted for customer research

Audiences in Google Ads can be used to target ad campaigns

Audiences in Google Ads can be used to see industry benchmarking data

Question: You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?

A metric

A dimension

An event

A user

Question: Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property?

Google Ads

Firebase SDK

Website tag

Google Marketing Platform

Question: When you’ve enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events?

That data will only be available in the Reports and Explore sections

That data will only be used for audiences in Google Ads

That data will only be used for measurement purposes

That data will only be available in the Advertising section

Question: If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

Google Analytics 4 properties

Universal Analytics properties

Google Optimize

Google Marketing Platform

Question: If your goal was to connect individual customers’ behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

Audience triggers

Predictive audiences

User-ID

Device-ID

Question: Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?

Configure

Reports

Explore

Admin

Question: If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

Subproperties

Roll-up properties

Organizations

Data streams

Question: You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?

Measurement Protocol

Modify event

Data import

HTTP request

Question: You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?

Explore

Admin

Advertising

Configure

Question: Which of these Google Analytics features relies on machine learning to measure conversions that you can’t directly observe?

Conversion events

Conversion window

Conversion paths

Conversion modeling

Question: If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted?

35

Question: You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?

How many users viewed a video on your site

Name of a video watched on your site

How many users opened the page containing a video on your site

The devices users are on when watching a video on your site

Question: You want to see the steps your users take toward a key conversion. Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

Funnel exploration

Cohort explorations

Segment overlap

Free form

Question: You’ve created a Google Analytics 4 property for your website and mobile app. As users engage with your website and app, how does Google Analytics measure and report distinct user interactions?

As hits

As views

As sessions

As events

Question: Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Data-driven

Position-based

Linear

Time decay

Question: Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

Monetization

Engagement

Demographics

Acquisition

Question: What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?

Search Ads 361

Google Optimize

Search Console

Google Ads

Question: If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?

You create an audience of users who are likely to purchase in the next seven days

You create an audience of users who made a purchase in the last 30 days

You create an audience of users who added items to their purchase wishlist

You create an audience of users who started checking out but didn’t complete the purchase

Question: How can Google Ads use audiences from Google Analytics when the two are linked?

Audiences in Google Ads can be used to see industry benchmarking data

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

Audiences in Google Ads can be contacted for customer research

Audiences in Google Ads can be used to target ad campaigns

Question: If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

Session

Event

Product

User

Question: If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android

One property with one web data stream for your website and one app data stream for your app

One property with a web data stream for your website and one property with an app data stream for your app

Question: Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

Google Ads can use these conversions to adjust and optimize your ad copy

Google Ads can use these conversions to see industry benchmarking data

Google Ads can use these conversions to optimize your bids for ad placements

Google Ads can use these conversions to generate new keyword ideas

Question: You want to know how various ads you’ve placed work together on the path to conversions. Where in your Google Analytics 4 property can you find the “Conversion paths” report?

Explore

Reports

Advertising

Configure

Question: Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

Subproperties

Organizations

Data streams

Roll-up properties

Question: If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

Funnel exploration

Conversion paths

Model comparison

Segment overlap

Question: What model represents the hierarchical structure of a Google Analytics account?

Property > Account > View

Account > Property > View

View > Account > Property

Account > View > Property

Question: Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Position-based

Data-driven

Time decay

Linear

Question: What data does the Realtime report show?

Events that took place within the last 60 minutes

Events that took place within the last 30 minutes

Events that took place within the last 12 hours

Events that took place within the last 8 hours

Question: You have already set up your web data stream and data is flowing into your Google Analytics property from your website. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Events can be associated with signed-in users to enable cross-device reporting

Events from your mobile app can be combined with your existing website data

Conversion reporting for the web data stream uses machine learning to distributes credit across channels

Additional events are collected from your website without you needing to change your website’s code

Question: You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

Funnel exploration

Free form

Segment overlap

Cohort explorations

Question: What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

Analytics tag

Google Ads

Analytics SDK

Firebase SDK

Question: You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?

A metric

An event

A user

A dimension

Question: Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

Segment overlap

Free form

Funnel exploration

Cohort explorations

Question: You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement. Which section would you open in your Google Analytics property?

Explore

Configure

Advertising

Reports

Question: Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?

Import event

Modify event

Mark event as conversion

Create event

Question: You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?

The language preference of users watching the video on your site

Name of the video users can watch on your site

How many users opened the page containing the video on your site

How many users watched the video on your site

Question: There’s a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?

Reports

Admin

Explore

Configure

Question: Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app. Which of these should you use for these insights?

Google Optimize

Google Analytics 4 properties

Universal Analytics properties

Google Marketing Platform

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