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Career in Market Research

In today’s scenario, market research could be one of the significant ways of identifying the business strategies.  They follow an organized way to catering the requirements of targeted audience and market. While gathering the data, advertising and packaging of product decisions will be made. Survey includes identifying the taste and preference of customer that is very important in today’s competitive market. To cater the rising demands, studies are required to be considering that include location, changing trends and requirements etc. Knowledge based professional are selected to carry out such task that include risk analysis, product research and market & advertisement research.

A professional must have abilities such as- analytical skill, good communication skill, presentable, team oriented, salesmanship and creative skills to get into such field. Marketing involves solving of customer problems through their product. The development are also taken place with measuring the future need to design something which can come in use even at later stages along with some modification.  To get into Market Research, avail graduation in BBA or equivalent discipline. This can be done only after qualifying 12th exam with good percentage in any field of majors. To get higher degree MBA programmes can be opted. To get into one of the best university to carry out such course, competitive exams such as GATE is required to be qualified with high score. The selection will be then purely based on Merit list that is enquired by the performance on every individual in written exam and interview.

At entry level one can have job opening in fields as Operational supervisor, marketing executive or assistant project manager for which bachelor’s degree in BBA is a must. To get into higher positions, one can go through master or doctorate programmes through reputed organization. Various job opportunities available for fresh and experienced candidates within market but selection should be made based on interest and qualification pursued.  State government, web search portal and service provider hold vacancies every year for the fresh marketing candidates. One can even join sectors like research & development, technical consultant, scientific or technical service firm to start with. Certain companies that offer jobs to marketing interns are- Nielson India, Sampling Research, Cross Tab, Delphi Research Service, Rural relation, Protech India, Lamcom Finance & management, TNS India and Market Pulse etc. There are many companies which offer required training in market researching before keeping you on job prospect.

All candidates whether in Government Service or in Government owned undertaking or other similar organizations/ Corporations/ Boards/ Bodies or in private employments should forward his/ her application through his/ her Controlling Officer/ Employer.

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